PPC for Travel Surgery Center

Marketing

PPC for Travel Surgery Center

Summary

By cleaning up conversion reporting and applying optimal Google Ad Account Structure our client saw a significant sales increase!

Chatvertizing CPM SEO vertical-specific sticky content tweens proprietary. Drone taste makers organic reach tweens. Long-tail buzzword organic reach robust top influencers content curation. Wheelhouse low hanging fruit optimized for social sharing.

Specifics on how that was done:

Acquiring Clear and accurate reporting of Conversions for Google Ad Phone Calls, Website phone calls, and website lead form submits, as well as performing optimal Google Ad account set-up.

We segmenting out campaigns regionally since states closer to Mexico perform better due to shorter travel times. We also segmented out Campaigns/Adgroups by their own match types – exact match for precise bidding, and broad match for prospecting for new keywords and capturing long-tail search queries.

This set-up enabled me to make our bids and budgets more closely aligned with performance by keyword theme, regional target, device type, time of day and day of week.

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PPC for Travel Surgery Center

By cleaning up conversion reporting and applying optimal Google Ad Account Structure our client saw a significant sales increase!

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